Flexfit Tradeshows

Context

Research-Driven Exhibit Strategy

Tradeshows play a pivotal role in driving lead conversion by creating opportunities to connect with both current and prospective clients. As the lead on the tradeshow design team, my responsibility was to gather qualitative and quantitative data to categorize event needs and translate insights into innovative exhibit designs. My approach combined client surveys and interviews with performance data from past events, enabling me to craft experiences that effectively showcased our products and informed future strategy.

Research & Discovery

Building Personas to Guide Tradeshow Strategy

I began each tradeshow design by immersing myself in the study of our target consumer base. Using survey data collected by our sales team from previous events, I refined this research into detailed personas that represent potential and existing clients. These personas act as a compass, shaping the design process and aligning our exhibits with broader marketing strategy.

Competitive Analysis & Collaboration

From Insights to Innovative Exhibit Concepts

Once personas are established to guide client engagement strategy, we analyzed both our competitors’ past approaches at the tradeshow and our own, identifying strengths and areas for improvement. Drawing inspiration from across the industry, we channeled our team’s competitive drive to deliver unique, innovative solutions.

Through collaborative FigJam sketching sessions, team members contributed diverse ideas that were refined over multiple rounds of brainstorming. Finally, we partnered with exhibit designers and fabricators in dedicated sessions to select the most viable concepts for construction.

Design Execution

From Mockup to Build-Ready Plans

After finalizing a design approach, our objective was to create mockups and visual references to communicate design direction. These visual references acted as a critical guide for our fabrication partners, informing material sourcing and construction planning. I coordinated with the team to conduct space inspections and annotate precise dimensions, ensuring design accuracy.

Reflection

Bringing Ideas to Life and Building Connections

Witnessing our team’s ideas take shape on the show floor was both rewarding and energizing. Each tradeshow was crafted to enhance client engagement and support our sales team in attracting new customers.

Beyond showcasing our work, these events also provided opportunities to observe competitor approaches and establish partnerships with brands that share our vision.

Impressions expo long beach

Insights and Outcomes

Expanding on the previous year’s design, this booth introduced three interactive installations that blended touch, sound, and video to create a more immersive learning experience. The goal was to shift from static displays toward a hands-on, multimedia showcase that deepened client understanding.

PGA SHow

Key Takeaways

Unlike previous shows, this booth blended physical structure with digital storytelling. We incorporated tablets and a large-format video wall featuring our USP content, transforming the exhibit into an engaging, multimedia experience.

Shot Show

Impact and Learnings

Shot Show was my first tradeshow exhibit with Flexfit and provided invaluable experience in integrating new designs within existing ones, a skill that became essential in future projects.

This exhibit featured a media installation centered around an ad campaign produced specifically for this show.